Hi, I’m Maddy!
An aspiring brand strategist with a curiosity for what drives people.
Brand Strategy
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Consumer Research
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Event Planning
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Project Management
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Canva
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Visual Storytelling
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Budget Management
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Klaviyo
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WordPress
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Customer Insights
Brand Strategy • Consumer Research • Event Planning • Project Management • Canva • Visual Storytelling • Budget Management • Klaviyo • WordPress • Customer Insights
Meet Maddy
I’ve always been the kind of person who gets really into things.
Sometimes that means picking up a new hobby and making it my entire personality for a month. Sometimes it means deciding to handmake 150 name tags and refusing to stop until every single one is finished. When I care about something, I’m all in.
I like asking questions, figuring things out, and making things better. My creativity often starts with something I notice: a design I love, an experience that could be better, or a small detail I can’t stop thinking about. Then I start exploring what I could do with it.
But people are what I care about most. I love hearing someone’s story and being the person they know will listen. I’m usually the first to help someone through something I’ve already experienced, because I know how much easier it feels when you aren’t figuring everything out alone. And if I can make them laugh along the way, even better. A joke landing is still a highlight of my day.
I’ve built a life 13 hours from home, studied abroad without knowing anyone in my program, and moved myself into college enough times to know how to rent a U-Haul. Those experiences have taught me to take initiative, adapt, and trust myself to figure things out. They’ve also reminded me how much the people around me matter.
All of this shapes how I show up at work. I’m curious, invested in the people around me, and willing to put in the effort to follow an idea through. I want this to translate to a career in brand strategy or consumer insights where I can understand what matters to people and help turn that understanding into thoughtful campaigns and experiences. Give me something to figure out, people to collaborate with, and a chance to make it better, and I’ll give it my all.